Launch sequence

The first launch is designed to create a real customer outcome, not merely a polished demo.

1. Choose a narrow starting point

Define a specific buyer, an urgent problem, a concrete promise, and a delivery boundary. The first offer should be easy to explain in one sentence.

2. Assemble the minimum business

Create the offer page, intake, sales workflow, fulfilment checklist, payment path, and customer communication. Connect only the tools that are needed to take and complete the first order.

3. Make capacity explicit

The operator decides how many orders can be accepted. ANUKA can route demand, but it must never hide workload, cost, or delivery commitments.

4. Learn from execution

After each completed order, record the time spent, outcome achieved, objections, margin, and reusable assets. This evidence determines whether to improve the offer, automate a step, or increase capacity.

Launch criterion

The first milestone is a completed customer outcome — not a published website.